The 6 Figure Product Business Podcast
How to Use Video Marketing to Build a Lasting Subscription Box & ECommerce Brand with Jess Fynn

How to Use Video Marketing to Build a Lasting Subscription Box & ECommerce Brand with Jess Fynn

July 27, 2021

Welcome to the 39th episode of The 6 Figure Product Business Podcast. 

 

If you’re someone who is AFRAID to show up on video, this episode is made for you. 

On this episode we are diving into all things video marketing and how to leverage IG and Youtube for product businesses. Jess Fynn, Youtube star, video marketing expert shares all her knowledge on how to use video marketing to build a lasting brand and

How to Use YouTube to Grow Your Community and Business. 

 

In this episode we dive into:

Why is video marketing important for product businesses?

How can a product biz owner start implementing video today? What are the steps?

What advice can you give if they are afraid to show up on video

What is your piece of advice for the business owner that wants to start a YouTube Channel?

How do you get your video to rank on YouTube?

What video marketing and editing techniques captivate the audience the most?

Contact with Jess

www.instagram.com/socialquestmedia

www.socialquestmedia.com/workwithme

jess@socialquestmedia.com

Watch Jess's video marketing masterclass replay for $97

https://www.socialquestmedia.com/offers/Cxm2pTNq/checkout 

YouTube Checklist Freebie: https://tinyurl.com/ttahrkw6

Let’s Be Friends

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Leveraging Your Existing Brand to Build a Second Business with CEO Box

Leveraging Your Existing Brand to Build a Second Business with CEO Box

July 20, 2021

Welcome to the 38th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with the founders of The CEO Box on leveraging their existing brand to launch their product-based business.

 

Danny and Kirsten are Hudson Valley, NY natives that made a home & 2 whole businesses in Salt Lake City, Utah. They are the Founders of the only Hispanic-owned Gifting Service for Entrepreneurs - The CEO Box. They created the idea of The CEO Box on their living room floor late one night after Kirsten found herself overwhelmed trying to send gifts for 25 entrepreneurs at once. They launched within 7 months by leveraging their existing business knowledge and brand and have already sent over 100 boxes to dream customers. Together they are building a unique brand for CEOs with the love language of both of their hearts - gift-giving.

Here are some other key takeaways from this episode:

  • How to have a 5-figure business launch without ads or over 1000 social media followers 
  • The lessons you learned from starting a second business while managing an existing brand

START YOUR OWN SUBSCRIPTION BOX BUSINESS

 

https://marketing-by-kerrie.mykajabi.com/Subscriptionboxlaunch 

Connect with The CEO Box

www.instagram.com/shoptheceobox  

https://shoptheceobox.com/Kerrie

Use code KERRIE5 for $5 off your first order

 

team@shoptheceobox.com

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Start & Launch Your Dream Ecommerce Business

Start & Launch Your Dream Ecommerce Business

July 13, 2021

Welcome to the 37th episode of The 6 Figure Product Business Podcast. 

 

On this episode I am diving into the 6 phases of starting and launching your dream ecommerce business. Everything from nailing down your product idea, to creating epic packaging to starting a shopify website and more! My client Happy Host Event In a Box recently launched their new ecommerce brand. I worked with them closely for months to help them create their dream business and I felt so inspired after watching them live that I wanted to create this episode for you.

 

If you have been thinking of an idea for a product business and don’t exactly know where to start, this episode is for you! 

 

Want to start your own ecommerce store? Let’s work Together

Create and launch your dream ecommerce business. We will work together for 3-4 months and I will help you along the way, provide all the right feedback so you launch the right business and give you my custom 1:1 strategy. If this is YOU, then let’s get started. Click here and send me a DM to get started.

 

Links Mentioned:

Grab a Happy Host Event in a Box

Ecommerce Polymailer Bag Packaging

Want to start a subscription box business instead of ecommerce, watch my video
https://www.hushedrevelry.com/

Let’s Be Friends

Follow Kerrie on Instagram

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Connect with my Podcast Producer, Erin Tofani at: 

Website: https://erintofani.com/

Instagram: https://www.instagram.com/erintofani/

Attract Your Dream Customers with Drool Worthy Branding with Kaila Piepkow of Dox Design

Attract Your Dream Customers with Drool Worthy Branding with Kaila Piepkow of Dox Design

July 6, 2021

Welcome to the 36th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with brand and package design queen Kaila Piepkow of Dox Design. She helps turn product businesses into stand out and high demand brands that stand out against competitors and create a wildly attractive customer experience. 

 

Kaila Piepkow is the crazy dog-lady, Creative Director, and Designer behind Dox Design a remote branding and packaging design studio that helps businesses become top dogs through #droolworthy design. She is a proud fur-mama to three dachshunds, lover of all 70’s music, and a huge packaging design nerd.

 

After taking her first few years out of college in the traditional agency route working in some of the top design agencies in the Midwest, she felt like many entrepreneurs... restless… like her cup wasn’t being filled to the top. So she created something that nobody had done before a fully remote studio servicing businesses large agencies overlooked. And so, Dox Design was born!

 

Today, Kaila is the proud to lead her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, Dox Design work together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed.

Here are some other key takeaways from this episode:

  • What are the parts and pieces of a #droolworthy brand
  • How to use branding to make your product stand out in a saturated niche? 
  • How branding goes beyond fonts and colors
  • The power of product packaging
  • How package design can increase your sales in a massive way
  • How packaging can increase the customer experience and make them buy again and again
  • The importance of nailing your ideal customer and how that plays a massive role in your branding
  • Some easy ways to discover the right fonts and colors for your brand

Connect with Kaila

https://www.facebook.com/groups/2276002292654268/

https://www.instagram.com/dox.design/

https://dox.design/services/

SUMMER LIVE WORKSHOPS

This episode was brought to you by my summer online LIVE workshop series. Grab the all access pass for just $150. https://marketing-by-kerrie.mykajabi.com/summerworkshops 

Just want to join one workshop? No prob, each one is just $57.

 

Workshop Breakdown:

  1. Instagram Content Planning
  2. Instagram Sales
  3. Email Marketing Promos & Campaigns
  4. Product Photography for Newbies
  5. Influencer Marketing 101

For more information on the dates, times and more details head over to https://marketing-by-kerrie.mykajabi.com/summerworkshops 

WORK WITH ME

 

I have 1:1 coaching spots open for you! Click link to learn more. https://kerriefitzgerald.com/

 

Let’s Be Friends

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Why Your Product Business Needs Pinterest with Meagan Williamson of Pin Potential

Why Your Product Business Needs Pinterest with Meagan Williamson of Pin Potential

June 29, 2021

Welcome to the 35th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with Pinterest strategist, Meagan Williamson. As an OG pinner, Meagan has seen the highs and lows of Pinterest over the last decade and knows the potential it has to help you grow your product business. If you are confused about how Pinterest can help you grow your business, then this episode is for you. Whether you are a subscription box business, an ecommerce store on shopify or an etsy shop, this episode is for you. 

 

A little bit about Meagan. Meagan Williamson is a Pinterest strategist, niche marketing expert and OG Pinner. Meagan helps overwhelmed and confused business owners learn how to grow their audience with Pinterest. Unlock the power of Pinterest so you can level up and create a constant funnel of leads, sales and website traffic. Meagan is also the owner of the biggest pinterest marketing membership.

Here are some other key takeaways from this episode:

  • Why your product business (ecommerce and subscription box, etsy) needs to be using Pinterest
  • How Pinterest will help your dream customers discover your brand and products 
  • What types of content you need to be creating for Pinterest
  • Blog ideas that will make Pinterest prioritize your pins
  • The power of video pins and how to use them
  • Step-by-step of pinning, how much pins to create per month and what to pin
  • How to repurpose instagram content to pinterest
  • A tip given to Meagan directly from a Pinterest engineer
  • How Pinterest can help you show up on google search so you don’t need to rely on ads for traffic

Connect with Meagan

https://www.instagram.com/meaganawilliamson/ 

www.meaganwilliamson.com 

www.pinpotential.com 

 

WORK WITH ME

 

I have 1:1 coaching spots open for you! Click link to learn more. https://kerriefitzgerald.com/

Let’s Be Friends

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Quick wins for E-Commerce & Subscription Box Success with Jessica Totillo Coster of ECommerce Badassery

Quick wins for E-Commerce & Subscription Box Success with Jessica Totillo Coster of ECommerce Badassery

June 22, 2021

Welcome to the 34th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with E-Commerce & Email Marketing expert, Jessica Totillo Coster of E-Commerce Badassery.

 

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure eCommerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry - now she’s sharing everything she learned the hard way, so you don’t have to.

Here are some other key takeaways from this episode:

 

  • The only 3 ways to increase revenue in your ecommerce and subscription box business
  • Quick wins for eCommerce success - strategies and tactics for super-quick results
  • How to increase the average order value with one shopify app
  • What are your favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal
  • Quick ways to acquire new customers that doesn't require spending money on ads
  • Why listening to strangers in facebook groups isn’t always helping your business.
  • Jessica’s number #1 tip for all product businesses

Connect with Jessica

https://ecommercebadassery.com/

https://www.instagram.com/ecommercebadassery/

LEARN From Me

 

 

More of a DIYer?

Growth Academy Course:  https://kerriefitzgerald.com/growth-academy-accelerator

Let’s Be Friends

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Retain Customers & Level Up The Customer Experience For Your Product Business By Adding Educational Components with Katie Smith

Retain Customers & Level Up The Customer Experience For Your Product Business By Adding Educational Components with Katie Smith

June 15, 2021

Welcome to the 33rd episode of The 6 Figure Product Business Podcast. 

Today we’re talking with teacher and education consultant Katie Smith of Two Harbors Coaching LLC. 

 

Have you ever received a subscription box and literally have no idea what’s inside or how to use the products inside? Well today we have education expert Katie Smith bringing the fire and teaching us how we can retain customers, and improve the customer experience by educating your customers so they know how to use your products and know the products are for them! 

Here are some other key takeaways from this episode:

  • How to improve your customer’s experience by incorporating educational components to your business.
  • How to provide the right educational pieces to your product business. 
  • Enhance your customer experience and Improve your subscription box inserts by adding the right information.
  • Add more engaging information to create stellar product descriptions and product pages that help you create.

Connect with Katie

Instagram: https://www.instagram.com/katiethecoursecoach/

Facebook: https://www.facebook.com/KatieCourseCoach/

Website: https://www.katiemsmith.com/

Contact Email: info@katiemsmith.com

Program Audit Freebie link: https://www.katiemsmith.com/audit

Become A Marketing & Sales Ninja- Our Next Round starts last week in MAY.

 

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. We start the last week in May. APPLY TODAY! 

Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Let’s Be Friends

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Create an Engaged Community & Blogging for SEO with Pet Industry Expert Tori Mistick

Create an Engaged Community & Blogging for SEO with Pet Industry Expert Tori Mistick

June 8, 2021

Welcome to the 32nd episode of The 6 Figure Product Business Podcast. Today we have pet industry expert Tori Mistick. 

 

Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal.

 

If you have a pet industry business, are a pet influencer, or want to start a pet related business, then this episode will be for you.

Here are some other key takeaways from this episode:

  • How to create a community for your business to nurture followers into buyers
  • Why should I put the effort into growing an online community (instead of straight sales)?
  • Where is the best place to host an online community?
  • Do I really need a blog?
  • What should I blog about?
  • The best tools to help with SEO and keyword research
  • Why Pinterest is a must have for driving traffic
  • Tori shares her strategy for her own Pinterest account which gets 1 million monthly impressions

 

Connect with Liz

 

Blog: www.wearwagrepeat.com

Podcast: www.wearwagrepeat.com/podcast

Shop: www.shop.wearwagrepeat.com

Online Courses: www.wearwagrepeat.com/courses

Instagram: www.instagram.com/tmistick

Facebook: www.facebook.com/groups/wwrlabs

Pinterest: www.pinterest.com/tmistick 

tori@wearwagrepeat.com

Freebie: Wear Wag Repeat Resource Guide: http://wearwagrepeat.com/guide

Use code: Kerrie for 10% Tori’s courses

 

Let’s Be Friends

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Create an Instagram Strategy That Attracts Your Dream Customers with Rachel Doran

Create an Instagram Strategy That Attracts Your Dream Customers with Rachel Doran

June 1, 2021

Welcome to the episode of The 6 Figure Product Business Podcast. 

Today we’re talking with pet industry social media marketer Rachel Doran. 

 

Rachel Doran is the owner and founder of Tell Your Tails. She specializes in helping pet businesses attract and connect with their ideal customers so that they can sell to them over and over again! Through coaching and tailored social media, email, and blogging services, Rachel is passionate about helping pet entrepreneurs tell their own unique tale in order to captivate their own pet business super fans!

 

Understanding & Attracting Your Ideal Customer - this is such a buzzword in the marketing world and because of that, often gets overlooked or sidestepped. Through this convo, I'd walk people through what ideal customer reflection + research actually looks like and then, how you can use what you come up with to actually attract more of those ideal customers to your business!What Goes Into Your Instagram Strategy: Why just posting doesn't work, why building a strategy is important, what goes into/what to consider when building your strategy, and tips to actually stick to your strategy.

If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you. 

Here are some other key takeaways from this episode:

  •  So what does your ideal customer actually mean/entail?
  • How do you start to come up with your ideal customer?
  • Does niching down to your ideal customer close you off to other customers?
  • How do you attract your ideal customer?
  • What Instagram trends are popular right now/should be considered when building your strategy?
  • What are the key components that make up your Instagram strategy?
  • How to use reels to connect to your ideal customers

Connect with Rachel

www.tellyourtails.com

instagram.com/tellyourtails

rachel@tellyourtails.com

Work With Me

 

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Let’s Be Friends

Follow Kerrie on Instagram

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The Top 7 Mistakes I Made as a Subscription Box Owner

The Top 7 Mistakes I Made as a Subscription Box Owner

May 25, 2021

Welcome to the 30th episode of The 6 Figure Product Business Podcast. 

 

On this episode I am talking about seven of the biggest mistakes I made while I owned my own subscription box business, The Dapper Dog Box.

This is certainly a more vulnerable episode for me, but I do believe it’s important to share things that I messed up on when I had my business.

 

This episode is an absolute must have, especially if you are feeling like you’re struggling in your business. I want you to not repeat my mistakes, so take the time and listen! 

Connect with my Podcast Producer, Erin Tofani at: 

Website: https://erintofani.com/

Instagram: https://www.instagram.com/erintofani/

 

Let’s Be Friends

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