The 6 Figure Product Business Podcast
4 Easy Steps To Start Your Subscription Box Business

4 Easy Steps To Start Your Subscription Box Business

January 19, 2021

Welcome to the 12th episode of The 6 Figure Product Business Podcast. 

In this episode we are talking about something that is so near and dear to my heart- starting a subscription box business. I share 4 easy steps to help you get started in turning your subscription box dream into a reality If you’ve been dreaming of starting a subscription box business, then this episode is perfect for you.

 

Here are some other key takeaways from this episode:

  • How to come up with your idea, niche and ideal customer
  • The 2 best website platforms to use to make life easy for you
  • How to come up with the right packaging and specific types of boxes
  • Some pre-launch tips to get create visibility before you launch

This episode was brought to you by my signature course, The Subscription Box Launch Academy- an online course that teaches you how to create and launch your dream product business the right way! Enroll today for as little as $200 down at: https://marketing-by-kerrie.mykajabi.com/Subscriptionboxlaunch 

 

Join my FREE webinar to learn how to Nail Your Subscription Box Idea- to Create a Profitable Product Your Ideal Customers are Dying To Buy! 

 January 26th at 5:00 PST, Register Here. Spaces are limited.

 

Let’s Be Friends

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Self care and Mindset Tips for Mompreneurs with Lindsay Burns

Self care and Mindset Tips for Mompreneurs with Lindsay Burns

January 12, 2021

Welcome to the 11th episode of The 6 Figure Product Business Podcast. 

In this episode we are talking about the #1 thing that can actually make or break your business if you implement it or don’t implement it into your life- selfcare! Selfcare is hands down one of the most important things you can start practicing for yourself and your business. This is truly even more important if you are a mompreneur, juggling both kids, family life and your business. 

 

In this episode, Lindsay Burns joins us on a selfcare journey! We dive into topics like:

  • Why taking care of your own well-being is an important key to your success as a business owner/entrepreneur 
  • How to create more time in your day so that you can create a bigger impact with your business
  • Why habits and systems, the same ones that are beneficial in business, are vital to your ability to create impact... and how to make them last!

 

Follow Lindsay Burns:

www.instagram.com/lifechanginglinds

www.lifechanginglinds.com

 

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

 

Let’s Be Friends

Follow Kerrie on Instagram

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Create an Instagram Profile & Bio  that Attracts Your Ideal Customer

Create an Instagram Profile & Bio that Attracts Your Ideal Customer

January 6, 2021

Welcome to the 10th episode of The 6 Figure Product Business Podcast. 

In this episode we are diving into another one of my absolute favorite channels for growing an ecomm or subscription box biz- Instagram.  Instagram is by far the easiest place for you to make sales but it’s essential your profile attracts and appeals to your ideal customers so it’s easy to sell and you make it crystal clear what you sell and who it’s for so you don’t repel people away and you attract the right people who want exactly what you sell. 

 

In this episode, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio examples you can use for your inspiration.

 

Here are some other key takeaways from this episode:

  • What your Instagram profile is and why it’s essential that you create a profile that attracts and not repels your ideal buying customers
  • How to craft the perfect profile name, bio and call to action that speaks clearly to ONE ideal customer and gets them to want to buy from you right away.
  • Three step-by-step ways you update your profile right now
  • A deep dive into 5 instagram business profiles where I walk you through the things they did right, wrong and where they could have improved so you can use these as inspiration for your accounts.

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

 

Let’s Be Friends

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

Increase Sales & Visibility for Your E-commerce Brand with Jeannie North of Ripley and Rue

Increase Sales & Visibility for Your E-commerce Brand with Jeannie North of Ripley and Rue

December 22, 2020

Welcome to the 9th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with Jeannie North, the brand and marketing genius behind the popular pet brand, Ripley and Rue. She started a pet brand after her two dogs and designs premium dog goods and human apparel. Jeannie has mastered the art of standing out in a saturated niche as her business has skyrocketed over the past 4 years. Her instagram account has more than 115,000 followers, her brand has been featured on websites like buzzfeed, modern dog magazine and more. She combines the art of design & unique products and this translates into a brand with loyal superfan customers.

If you are a new brand that is struggling to really stand out in a saturated market with loads of competitors, then this episode is a must have for you.

 

Here are some other key takeaways from this episode:

 

  • A little background (and banter) around how I first met jeannie and how she quickly became my “business bestie”in the pet industry
  • How to create visibility for your business and how to stand out in a saturated niche
  • Some of the key channels she drives traffic to her shopify store
  • The #1 shopify app that generates revenue for her business (P.S. its likely not something you’ve even heard of)
  • Tangible tips you can implement today to elevate your visibility.

 

Follow Ripley and Rue on Instagram @ripleyandrue

Snag some of her amazing dog and dogmom products by visiting www.ripleyandrue.com

Use Code: KENNEDY10 for 10% off

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

 

Let’s Be Friends

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

Create a High End Brand for Your Product Business with Latesha Lynch

Create a High End Brand for Your Product Business with Latesha Lynch

December 15, 2020

Welcome to the 8th episode of The 6 Figure Product Business Podcast. 

Today we’re talking about how to create a high end brand for your product business. I’m thrilled to have branding and marketing expert, Latesha Lynch join us today. She teaches entrepreneurs how to elevate their branding to charge more for products and services. 

 

For e-commerce and subscription box businesses, branding translates over to your packaging, your website, your look and feel and it makes a huge difference when it comes down to your customer experience and how you can charge more money for your products- so pay attention today:) 

 

Whether you have an existing brand that needs a little branding makeover or you are looking to create an epic customer experience by improving your brands look and feel, then this episode is a must have for you.

 

Here are some other key takeaways from this episode:

  • Why an e-commerce brand needs to care about their branding
  • What features make a brand high-end
  • How the e-commerce market is evolving and lux brands are becoming more of the norm
  • How you can update your packaging to appeal to your ideal customers
  • How creating an elevated brand can improve customer experience, which leads to more $$$
  • Tangible step-by-step tips you can do today to improve your brand

 

Latesha Lynch

Follow Latesha on Instagram @atelierlatesha

Join her free 5 day Instagram branding makeover challenge  

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

 

Let’s Be Friends

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

How to Build Your Email List For Your E-Commerce Business

How to Build Your Email List For Your E-Commerce Business

December 8, 2020

Welcome to the 7th episode of The 6 Figure Product Business Podcast. 

In this episode we are diving one of my favorite marketing channels- email marketing and list building. Email marketing is another widely misunderstood channel, yet insanely effective in driving massive sales. Email marketing statistically has one of the highest ROI of any platforms, which is why you need to be on this today. I like to think of email marketing as the “passive income” machine of the ecommerce space as you can literally make $$ while you sleep. We are talking about the power and importance behind growing your email list, why you need to have it and some step-by-step strategies you can implement today to start growing your email list. If your email list is under a few thousand then this episode is perfect for you.

 

Here are some other key takeaways from this episode:

  • Featured Shopify e-commerce client spotlight- How they generated ⅓ of their November 2020 revenue from email marketing alone.
  • Why it’s essential for your business health to grow your own email list
  • How you can make $$$ while you sleep using email marketing automations
  • Six step-by-step ways you can start implementing today to growing your email list.

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

 

Let’s Be Friends

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

How to Sell Your Shopify Products on Pinterest

How to Sell Your Shopify Products on Pinterest

December 1, 2020

Welcome to the 6th episode of The 6 Figure Product Business Podcast. 

In this episode we are diving into the powerful world of Pinterest. Pinterest is THE most underutilized and misunderstood platform. It’s an absolute powerhouse for product business to drive free traffic, sell products and build massive brand awareness. Did I mention that you can SELL YOUR PRODUCTS directly on Pinterest. If you want to create massive visibility (aka get your gorgeous products in front of customers eyes) for your ecommerce or subscription box business, then your mind is about to be blown by its power.

 

Here are some other key takeaways from this episode:

  • Featured Shopify e-commerce client case study- 404,000 monthly viewers and more than 4000 website visitors per month from Pinterest alone
  • Why your shopify or subscription box, etsy shop needs to be on Pinterest today
  • The powerful demographic of Pinterest users ( aka 80% female with disposable income)
  • How to connect your Shopify account with Pinterest to sell your products
  • Quick ways to get started today on Pinterest

This episode was brought to you by my Pinterest course, Pinterest for Business 101. A mini course you can netflix and binge watch in a few hours and will give you all the tools and strategy to use Pinterest the right way today. Learn More By Clicking Here and take 50% off the course with code 6FIGUREPINTEREST (exclusive for my amazing podcast supporters like you)

 

Free Guide: Beginners Guide to Pinterest Freebie

Where You Can Find Me: 

Don’t Forget to Subscribe to the Podcast and leave me a review

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

How to Use Instagram to Drive Sales and Create Customer Superfans

How to Use Instagram to Drive Sales and Create Customer Superfans

November 24, 2020

Welcome to the 5th episode of The 6 Figure Product Business Podcast. 

In this episode we are diving into the magical world of Instagram. More specifically, we are talking about how you can leverage the gram to drive massive sales and grow an engaged community. The more engaged community you create, the more customer superfans you can build, which also leads to more sales and referrals. 

Here are some other key takeaways from this episode:

  • How I grew my subscription box instagram account from channel from ZERO to 42,000 followers in 2.5 years and made it my #1 sales and customer acquisition channel
  • How to create the right type of content on instagram that your followers will love
  • Easy tactics to get your customers to post photos of YOUR products on their Instagram. This is free advertising/visibility for you and = sales for you
  • How to create your customer superfans on Instagram so they promote your biz from the rooftops
  • How to create a visually appealing Instagram feed with one simple tool.

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including INSTAGRAM. Apply today at: http://kerriefitzgerald.com/group-coaching-program 

 

Instagram Preset Recommendations, all from Creative Market. These give your image a cohesive look and feel and make your account more visually appealing. I highly recommend choosing a pair to make a huge impact with your account.

Preset 1

Preset 2

Preset 3

Where You Can Find Me: 

Don’t Forget to Subscribe to the Podcast

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

How to Create the Right Black Friday Promotions

How to Create the Right Black Friday Promotions

November 17, 2020

Welcome to the 4th episode of The 6 Figure Product Business Podcast. 

In this episode we are diving into part 2 of Holiday sales and last minute strategies. Today we are talking about how to create your promotions for Black Friday or Cyber Monday. It's key to know how to implement email marketing automations to get your message in front of your audience to buy from you. 

Here are some other key takeaways from this episode:

  • How to choose your Black Friday and Cyber Monday discounts for your subscription box business or ecommerce business.
  • How to create the right emails to get your audience to buy from you.
  • The dreaded email marketing mistakes you want to avoid.

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales. Apply today at: http://kerriefitzgerald.com/group-coaching-program 


Holiday Sales Freebie: https://view.flodesk.com/pages/5dc064be58289c002646dc3d  

Where You Can Find Me: 

Subscribe to the Podcast

Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald 

Join the 6 Figure Product Businesses Facebook Group

Learn more about my marketing strategy and consulting services

How to Give Your Website a Holiday Makeover for Massive Sales

How to Give Your Website a Holiday Makeover for Massive Sales

November 17, 2020

Welcome to the 3rd episode of The 6 Figure Product Business Podcast. 

In this episode we are diving into holiday sales and some last minute strategies you can implement to get you massive results today. The 2020 holiday season is going to be unlike any that we’ve seen in the past due to covid, social distancing, and stores literally being closed. More and more people are now shopping online, which is a huge opportunity for you! 

 

The first part we are focusing on how to “Holiday-ize” your website! 

To get your audience and customers in the mood and to create that virtual festive experience, you need to give your website a little makeover. 

 

Here are some other key takeaways from this episode:

  • An overview of what this holiday season will look like and how you can capitalize
  • The key things you can implement to your website to bring that festive in-store experience virtually and get your customers ready to buy
  • How to showcase your holiday products on your website the right way.

This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales. Apply today at: http://kerriefitzgerald.com/group-coaching-program 

 

Holiday Sales Freebie: https://view.flodesk.com/pages/5dc064be58289c002646dc3d 

Where You Can Find Me: 

Subscribe to the Podcast

Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald 

Join the 6 Figure Product Businesses Facebook Group

Learn more about my marketing strategy and consulting services

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